Important Digital Marketing Statistics for 2019
In today’s post, you’ll discover some important statistics that you need to pay attention to in 2019.
These stats will help you to learn more about:
- How you should expect your video marketing to be viewed or consumed
- What type of content marketing gets ranked higher
- Where most marketers will focus their digital ad spend on in 2019
- Bad news about people who talk about your brand online
- The best time of day to send email
- How much online traffic will be focused on video consumption
- A simple way to improve conversion rates on your site
- Which has more video viewing: Facebook or Youtube?
- The amount of social media users who access social media via mobile devices
- A single change that you can make to improve your search engine ranking
- How many buyers are searching for what you offer on mobile devices
- How social media users prefer to receive customer service
- The insane amount of things that happen on Facebook every minute
- How many users actually WANT to see more videos from marketers
- The amount of website traffic that actually comes from search engines
- How many marketers are using Facebook advertising
- How much video is watched on Facebook everyday
- The percentage of Instagram users who access it everyday
- The average age of people who actually use Instagram
Here Are Your 19 Crucial Digital Marketing Stats
You’ll find all of this information in the 19 digital marketing stats below:
- Video Marketing Statistics:. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source: Hubspot.com)
- Content Marketing: Longer content tends to rank higher on Google than shorter content. (Source: Backlinko)
- Mobile Marketing: 72% of digital ad spend in 2019 will be in mobile advertising. (Source: eMarketer.com)
- Social Media: 96% of people talking about your brand online do not follow you. (Source: Brandwatch.com)
- Email Marketing: The best time of day to send email (when comparing transactions to volume) is between 4PM and 8PM. (Source: Experian.com)
- Online Video: By 2019, 85% of US internet traffic will be video (Source: Cisco.com)
- Conversion Rates: 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t. (Source: Aberdeen.com)
- Youtube vs Facebook: In terms of hours viewed, Youtube is 11 times bigger than Facebook. (Source: Venturebeat.com)
- Social Media and Mobile Usage: Fully 91% of social media users access social platforms via mobile devices. (Source: MarketingProfs.com)
- Search Engine Ranking: A single image within content will increase search engine rankings. (Source: Backlinko)
- Mobile Search and Purchases: 48% of buyers use a smartphone to start searching with a search engine. (Source: Google)
- Customer Service: 1 in 3 social media users prefer social media customer care services to telephone or email. (Source: SocialMediaToday.com)
- Facebook Usage: Every minute there are 400 new Facebook users, 54,000 links that are shared, 147,000 new uploaded photos, and 317,000 status updates. (Source: SmartInsights.com)
- Video Content: 54% of people want to see more video content from marketers. (Source: Hubspot.com)
- Search Stats: Search engines drive 93% of all website traffic. (Source: Omnicoreagency.com)
- Facebook Advertising: Over 93% of all marketers take advantage of Facebook’s easy to set up advertising options. (Source: Sproutsocial.com)
- Facebook Video: 100 million hours of video are watched on Facebook every day. (Source: Facebook.com)
- Instagram Usage: 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. (Source: Wordstream.com)
- Instagram Demographics: Most Instagram users are between 18-29 years old. (Source: PewInternet.org)
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